Three Year Blogging Birthday!

The NInja's 3rd Year Blogging Birthday!Today, the Dividend Ninja is 3 years old!
Back on September 12th, 2010, I wrote my first post, Dividend Investing (In the Beginning). It was by no means a masterpiece, or worthy of many mentions. However, I fully understood the fees I was paying on my mutual funds, and how those fees impacted my returns.

I had already started buying dividend paying stocks in late 2009 to early 2010. I still held my bond funds at the time and had no intention to go with a 100% equity portfolio. I just couldn’t after the carnage and devastation from the 2008 to 2009 financial crisis. I liked the concept of holding the dividend payers for income and growth, but with the added protection and income from bonds. Ironically, a 3.5% 5-year GIC with ING Direct didn’t look so hot back then – but it sure does now. Who would have thought of building a GIC ladder back then? 😉

I remember reading Derek Foster, and I found his books truly inspirational. I followed up with other dividend books, started reading Canadian MoneySaver, and MoneySense Magazine. Of all the strategies I read, dividend investing was the strategy that made the most sense for me.

My first stock purchase was Shoppers Drug Mart (SC) and the Royal Bank (RY). In August 2010, I would buy more SC for $34 after it was pummelled in April. Who would have known it would hit $60 per share three and half years later? The biggest lesson I’ve learned along the way, is that buy-and-hold wins the day and pays the biggest returns. The less you trade, and the longer you hold, the more you will make. It’s really that simple! As the investing adage goes, “it’s not timing the market, its time in the market that counts.”

How the Ninja Started

In May 2010 I retired my web company, and having the extra time I started to play around with WordPress. I had launched the site under my own name, but a few months after the Dividend Ninja was the site that emerged. It grew quickly and I found myself enjoying financial writing as much as I was enjoying hacking WordPress code and design.

Little did I know a year later I’d be writing for Canadian MoneySaver (a magazine I first read when I was 28), be speaking at their Vancouver conference, or get mentions in the Globe and Mail. I attended financial conferences, and have made many friends along the way. In many ways, it has certainly been a lot of fun.

I can’t say blogging has been an easy road. As many of you know I almost gave up and threw in the towel (a good thing I did have my towel, according to Douglas Adams). But shortly after I decided to take a break, Canadian Telecom shares had plummeted on Verizon’s rumoured entrance into Canada. I bought shares in Telus and wanted to write about it! I found 2 months had passed, and I missed connecting with my readers and writing. Although I had other plans, it was time to come back.

Thank You!

Special mention goes out to my fellow dividend investors and blogging buddies My Own Advisor, and The Passive Income Earner. I am most grateful to Dale Ennis and Peter Hodson at Canadian MoneySaver for the opportunity to write for their magazine.

I’d especially like to thank the Dividend Ninja authors who also contribute to this blog:

There are also many to numerous to mention. However a few stand out who have provided invaluable help and guidance along the way. They are notably, Andrew Hallam, Dan aka The Canadian Couch Potato, Rob Carrick at the Globe and Mail for the many mentions, The Dividend Guy, Zach @ Dividend Ladder, and a true inspiration for all dividend investors – the Dividend Mantra.

With that said, I wanted to send out a big thanks to all of YOU who read this blog: 1400 subscribers (according to FeedBurner and 800 with AWeber), 500 Facebook fans, and 2000+ followers on Twitter. The next goal is only a couple of years down the road – 5th Birthday! We should all be a little richer and wiser with age. 😉

Thank You!

24 Responses to “Three Year Blogging Birthday!”

  1. Ben

    Sep 12. 2013

    Congrats Avrom! That was cool to take a look back at your first post. You’ve been a great help to me with my blog and it’s been fun writing for your website. Keep up the good work.

    • The Dividend Ninja

      Sep 12. 2013

      Ben, thank you! You have also been a tremendous support for the Ninja as well. I have enjoyed your detailed and in-depth posts, and I trust my readers have as well.

      All the best,

  2. The College Investor

    Sep 12. 2013

    Congrats on the anniversary! Here’s to many more years of writing!

  3. Bernie

    Sep 12. 2013

    Happy Anniversary!

  4. The Dividend Ninja

    Sep 12. 2013

    Robert and Bernie, Thank You!


  5. My Own Advisor

    Sep 12. 2013

    Happy Anniversary Avrom! I’m glad you didn’t pack in it. I enjoy the site, your articles and the emails about stocks and investing.

    I also appreciate the help with my site, again and again, and again. 🙂

    I wish you tons of success going forward, with this blog, growing your online community and last but not least reaching your financial goals.


    • The Dividend Ninja

      Sep 12. 2013

      Mark thank you so much! Goes without saying how much I value your friendship and support!

      My current financial goal is to find more money to invest! LOL 🙂


  6. Dividend Mantra

    Sep 12. 2013


    So glad you decided to keep going! I know blogging can be tough. It’s incredibly time consuming and can be draining, but it’s also uniquely rewarding.

    Congrats on three years. You’ve been a huge inspiration to many out there. Your blog was one that I looked at before starting my own, and I was inspired by the design, thought and writing.

    Thanks for the very kind words. It’s great to be part of the wonderful, supportive community us dividend investors share.

    Keep up the great work, and cheers to three more years!

    Best wishes.

    • The Dividend Ninja

      Sep 12. 2013

      Mantra, thanx so much! I’ve really valued your support as well. 🙂

      You’re right, for all the work involved blogging is very rewarding and uniquely so! Your blog is growing in leaps in bounds – you have already passed one-million page views, which is a real acheivment. And you are doing some cool work with podcasts, and inspiring many investors as well. Keep up the good work!

      All the best,

  7. Happy Anniversary and Many Thanks for the mention! It’s great to have you back.

    The Dividend Ninja is special and always an inspiration to me.

    • The Dividend Ninja

      Sep 13. 2013

      PIE thank you very much! Appreciate the friendship and support. 🙂


  8. Mo' Money Mo' Houses

    Sep 13. 2013

    Happy blogging birthday! Three years, wow!

  9. Be'en

    Sep 13. 2013

    Welcome back, and congrats. I do enjoy reading your blogs.

    Looking forward to the 5th anniversary!


  10. farcodev

    Sep 14. 2013

    Happy bday DN, long live to your blog! 😀

    • The Dividend Ninja

      Sep 14. 2013

      Farcodev thank you for the long time support!

      Cheers 🙂

  11. Congratulations Avrom! I too wrote my very first blog post in 2010. You are right blogging isn’t easy, but I’m glad you didn’t throw in the towel. Your blog has been very inspirational to me, keep up the good work!!

  12. The Dividend Guy Blog

    Sep 19. 2013

    The break didn’t last long, I’m glad you are back 🙂

    Congrats on the 3 years birthday!

  13. Retire Before Dad

    Sep 26. 2013


    This was an encouraging read. I’m just getting started on my blog. Yours is one of the first I came across. Good luck getting to 5 years! -RBD

    • Dividend Ninja

      Sep 26. 2013

      RBD thank you so much!

      Well, your blog is off to a fantastic start. So I’m looking forward to reading your posts. 🙂



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