This post is not a paid advertisement and is written to help bring awareness to CIBC Miracle Day on Wednesday, December 4th, 2013. Please show your support and make a difference in the lives of Canadian children and their families.
What is Miracle Day?
CIBC Miracle Day is an initiative with CIBC and CIBC Wood Gundy employees that dates back to 1984. The concept was simple. Branch manager Timothy Miller, along with a group of investment advisors at the 42nd Street branch, decided to donate their commissions for one day of business to children’s charities:
“CIBC Miracle Day is an employee-driven fundraiser that started at a Wood Gundy branch in 1984. Every year, on the first Wednesday in December, CIBC’s wholesale banking employees and participating CIBC Wood Gundy Investment Advisors donate their fees and commissions to help kids in need.”1
Little did Mr. Miller and the 42nd Street advisors realize back then that their initiative would grow into an international organization benefiting children. Twenty-eight years later, Miracle Day has raised $69 million for children’s charities across Canada and $219 million globally.1
How Does Miracle Day Help?
In Canada, Miracle Day is administered by the CIBC Children’s Foundation. In 2013, the foundation will donate $4.5 million to children’s charities in 125 communities across Canada.2 Monies raised help to support a wide range of programs benefiting children. The programs include hot meals to start the school day, shelter for families in crisis, camp opportunities, and skills development.
To get a real understanding of what the CIBC Children’s Foundation can achieve through Miracle Day, you can view the foundation recipients. This is an extensive list of Canadian charities helping to improve the lives of children and their families.
How Can You Help?
On December 4th, 2013, CIBC staff and participating CIBC Wood Gundy investment advisors will continue the tradition. They will donate their fees and commissions from trading to Miracle Day.
For those who bank or invest with CIBC, please consider making a trade on December 4th, 2013. If you don’t bank with CIBC, then consider dropping into a branch and making a donation. Show your support for CIBC Miracle Day and in helping children and families across Canada!
1. CIBC website. https://www.cibc.com/ca/inside-cibc/community-matters/miracle-day.html
2. CIBC website. https://www.cibc.com/ca/inside-cibc/community-matters/miracle-day/about-foundation.html